Transformational Funeral Service:
 A Funeral Director's Guide

Gaining A Competitive Edge

Customer Testimonials

"Frank Dawson's new book covers so much positive ground for anyone in the funeral home world.  With his wealth of experience, speaking skills, and knowledge of every facet of the business, this book is a 'must read' for anybody in the industry or thinking about being in the field."

- Mike Frank, CSP, CPAE
Past President/National Speakers Association
Professional speaker, consultant, author,

 emcee, and owner of Speakers Unlimited



"Transformational Funeral Service is a labor of love from a legend in our profession. Funeral director, writer and speaker Frank Dawson conveys wisdom, leadership and practical management guidelines, rivaling the late Bill Krieger’s landmark, 
Successful Funeral Service Practice. A modern day “Will Rogers” with his own unique flair, Frank’s knowledge of history, business and friendship with notable folk collected over the years comes through in this compendium of what it takes to create vision and build excellence."

Mark Higgins,

 Hall-Wynne & Co. Durham, NC



"In 1962 Wilbur Krieger published a seminal book entitled 'A Complete Guide to Funeral Service Management.' For the next 20 odd years it guided practitioners and raised the bar for the entire profession. Largely forgotten now, it lives on in many of the practices we take for granted today. Now comes Frank Dawson's 'Transformational Funeral Service: A Funeral Director's Guide.' This book will be the next 'classic' guiding current and future generations. Frank shares the many resourceful, innovative and practical ways he has built a veritable competitive fortress and kept his business at the top. You can't afford to be without it."

- Alan Creedy, author, speaker, businessman

Past Chairman of the Funeral Service Foundation