Transformational Funeral Service:
 A Funeral Director's Guide

Gaining A Competitive Edge


Old School Business Tactics in a Digital World

Posted on April 26, 2019 at 9:55 AM

One habit that should never change in funeral service is letter writing. It would be difficult to find a person who does not appreciate receiving a hand-written letter or note.

Unfortunately, in this day of word processors and email, combined with busy schedules, these are becoming dinosaurs.

Enter the roller-ball pen and a copying machine for sending letters to those who have served as pallbearers, musicians and clergy for services at our firms.

The following offers a means of sending out countless personalized notes on a daily basis:

Step one: Place a plain sheet of paper, the same size as your stationery, on a smooth writing surface;

Step two: Write a generic note on the paper with a roller ball pen (this will match copying machine ink); Do not use a ball point pen!

Step three: Copy your generic note on to your stationery (adjust bright to darkness to match accordingly on copier);

Step four: Personalize date, salutation and appropriate inserts;

Step five: Use envelope previously addressed by recipient. Place commemorative stamp in upper right and mail.

In the case of formal letters:

A. Use a high quality stationery, such as Cranes copper engraved;

B. Wax seals are rare, but peel-and-stick gold foil monogrammed labels (available at Papyrus stores) can be effective.

C. Sign with a fountain pen using real ink of a different color than black;

D. Never send a letter before it is edited by a reliable person;

E. Use commemorative stamps without fail (the older the better);

F. Mail to the person who has addressed an envelope to themselves.

Other stock:

Note Cards;

Note paper;

Post cards;

Personalized post-it notes;

Triple carbon forms;

Fine linen stationery personally engraved

Other writing tools:

Pens, pencils, marking pens

Colored pencil

China Marker

Retractable styles

Logo pencil #2 lead

Retractable Bic ball point


Capped roller ball red ink *

Capped Bic ball point

Four color Bic ball point

Capped Bic ball point without pocket clip

Capped Bic roller ball with pocket clip

Classic retractable ball point with logo

Referee pencil with cap and eraser

Capped yellow highlighter

Erasable marker


Crayons **

*Do not use on glossy register book pages – the ink will smear!

** Number one selling toy of all-time.

The above is taken from the pages of Gaining a Competitive Edge Through Transformational Funeral Service by Frank C. Dawson, CFSP. PO Box 888, East Liverpool OH 43920

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