Transformational Funeral Service:
 A Funeral Director's Guide

Gaining A Competitive Edge


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Old School Business Tactics in a Digital World

Posted on April 26, 2019 at 9:55 AM Comments comments (1)

One habit that should never change in funeral service is letter writing. It would be difficult to find a person who does not appreciate receiving a hand-written letter or note.

Unfortunately, in this day of word processors and email, combined with busy schedules, these are becoming dinosaurs.

Enter the roller-ball pen and a copying machine for sending letters to those who have served as pallbearers, musicians and clergy for services at our firms.

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Writing the Obituary

Posted on April 26, 2019 at 9:55 AM Comments comments (0)

There are still a few funeral service professionals on the planet who can remember when newspapers had reporters who would actually craft obituaries. Enter the computer and the paid obituary inspiring families to place any and all information about the deceased in a final tribute which in many cases out-shines the actual funeral ceremony itself.

This can range from, “growing the largest ...

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